LinkedIn is increasingly becoming a vital resource for building a personal and professional brand, for generating business leads and of course in the job and career search process.

LinkedIn has over 610 million members across the globe, over 90% of recruiters use LinkedIn and over 20 million companies are on LinkedIn.

Here are some key tips for using LinkedIn successfully as a tool during your job search;

1. Your LinkedIn profile photograph should show who you are but not be particularly memorable
2. Your title should be the type of job you are seeking
3. Use the about section to highlight what makes you unique and what you are seeking (if you are unemployed and active)
4. Feature your best work
5. Use the CAR framework (context, action and results) to summarize your experience
6. Add relevant Education & Licenses
7. Ask for recommendations
8. Let hiring managers and recruiters know that you are open to new opportunities
9. Actively engage by joining relevant industry groups, commenting, liking and sharing posts and proactively connecting with people in your industry
10. Apply for jobs
11. Use LinkedIn Learning (previously linda.com)
12. Identify prospective employers and connect with their Human Resources Managers and the hiring managers

Remember to always follow up with your connections and applications!

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